Promotions (also called public relations) are integral to how Mosaic Experiment and the MORG interface with the public. Promotion heavily influences acculturation of new burners, timely communication of critical event information, and the tone of our community. Promotions include: website updates, social media, and email newsletters.
Necessary Skills:
Promotions Department Lead ideally has some experience with public relations and a lot of administrative skills, including but not limited to: all Google apps (email, drive, docs, sheets, and forms), Squarespace (Mosaic’s current website program) and various relevant social media forums. Must be a great promotional writer. An eye for layout and design is also helpful.
Ideal characteristics include:
Timeliness, ability to meet frequent deadlines, a neutral but friendly relationship with the public, great writing skills, high level of organization, leadership skills, enthusiasm, and social media savvy. Not losing your cool in the face of negativity online is a huge part of this role.
Time commitment:
This is a heavily involved role that interacts with nearly every MORG department at some point. There is a lot of administrative work involved. Expect to spend at least three hours a week developing and promoting, especially in the early part of the production cycle.
Involvement starts at the end of the prior Mosaic Experiment, and lasts until the event itself begins. This position requires year round effort.
EXPECTATIONS:
Create promotional strategy for Mosaic Experiment, to include:
Website updates
Promotions on Social Media (Facebook, etc)
Email newsletter
Develop promotional administrative procedures
Adhere to the Social Media Policy
Bring content to the attention of the MORG leads as needed for group consideration
Over the year, identify strong succession prospects and develop task leads for 2020
Coordinate and promote the following:
Event Date Announcement
Theme Submissions Process
Survival Guide
Promote the following:
Art Grants & Effigy process
Open Lead call outs
Ticketing process
Volunteer Recruiting
Placement registrations
Art Grant fundraisers
Consent
Work with Department Leads to promote their own needs
When possible, recruit and promote interviews with community members on website.
Provide content for the website. Encourage community involvement whenever possible.
Consider other possible social media and online outlets for promotions (twitter, instagram, etc.)
HELPFUL
Procedures are continually in development, but can all generally be found in the Promotions folder on the MORG google drive.
99% of promotions work is pre-event - meaning you can relax during the actual burn! Promotions Lead is not actually required to attend the event - but why wouldn’t you?
Post-event work includes some debriefing with the community on social media and an afterburn report.
Responsible for all MORG administrative tasks
reading all emails sent to the Mosaic mailing list
being subscribed to, and assisting to maintain, the Mosaic calendar
joining mandatory conference calls
respond to emails requiring your reply by any MORG team lead